Who is behind it?
The Hapticologist – The coolest bar in the world as a stage for haptic advertising!
Noticeably stronger together: A unique project that celebrates the collaboration of the promotional products industry and demonstrates its combined power.
Nine innovative suppliers and manufacturers (prodir, mbw, uma, Kalfany Süße Werbung, Halfar, Polyclean, Richartz, Fare und SIGG), three creative promotional product agencies (cyber-Wear, Kolibri und Rheinwalt), and the PSI network have joined forces to showcase the versatility and power of this marketing discipline. You can also expect a masterclass with Olaf Hartmann, our leading expert in multisensory marketing.
Leading and well connected:
The implementation of the bar concept is in the hands of PSI CEO Petra Lassahn, who, as RX authorized signatory, also heads the legendary Bar Convent Berlin – a true expert when it comes to staging events and bringing brands to life. The initiative is supported by two strong media partners: HAPTICA® Magazine from WA Media, which spreads the message of haptic advertising worldwide, and PSI Journal, the trade magazine of the PSI network.
Come and feel the vibe. See you at the OMR Festival 2026. Hall A4 D01.
The Center of
Seven Senses
At The Hapticologist, all seven senses converge: Sight, hearing, smell, taste, touch, intuition, and perception. This bar isn't just a place; it's an experience that shows you how haptic advertising connects brands and audiences on all levels.
Why just do marketing when you can feel it?
Haptic advertising isn't just any advertising medium—it's a true masterpiece. And that's exactly what we're celebrating with The Hapticologist, arguably the most sensual bar in the world. On May 5 and 6, we'll be taking over the OMR Festival in Hamburg and presenting haptic advertising on a whole new level. Here, creative marketing meets the unique vibe of a truly trendy bar—and you're invited to experience this world with us!
More than cocktails. An experience that truly transcends meaning.
Do you love cocktails? Then you've come to the right place. Just as an Old Fashioned becomes a classic with the right bourbon, power banks, daypacks, and the famous rubber ducks are the details that make marketing campaigns noticeably better. The Hapticologist combines the expertise of eight leading suppliers and manufacturers, three promotional products retailers, and the industry experts from PSI and WA Media to present you with an unparalleled cocktail of sensory experiences, design, and branding power.
Merch with a message
Tangible advertising? We can do that. An exclusive merchandise collection is available for you directly at our booth A4 D01 or can be ordered online at www.thehap.bar/shop (coming soon). Each piece is not only a stylish accessory but also proof of the effectiveness of tactile advertising.
Signature Drinks
Our bar's motto is: "Feel it, love it, live it!" Top bartenders create their signature drinks, inspired by the seven senses—yes, all seven: sight, hearing, smell, taste, touch, intuition, and perception. We also serve coffee specialties prepared by a top-notch barista, accompanied by trendy beats from a DJ.