German Design Award

Design is powerful when it transcends mere form—when it expresses attitude, evokes emotions, and forges connections. This is precisely what The Hapticologist achieved. With its sophisticated concept, visual expression, and meticulous attention to detail, the project impressed the jury of the German Design Award and set a benchmark for multisensory brand experiences.

At the OMR Festival, The Hapticologist seamlessly blended brand communication with atmosphere and design into an experience that engaged all the senses. Every surface, every material, every sound was part of a presentation designed not just to be seen, but to be felt. This interplay of design and emotion made the project a prime example of modern experience design.

The German Design Award confirms our commitment to thinking about creativity holistically—as an interplay of aesthetics, function, and impact. It demonstrates that design is not merely beautiful, but carries meaning. The Hapticologist embodies how design elevates brand experiences to a new, tangible level—sensual, bold, and distinctive.