Our Masterclass

More Sense for Stronger Brands
Your brand is crucial for customer favor and investor capital, but budgets are under pressure. Costs are rising, and the war for talent is raging. At the same time, there is extensive evidence-based knowledge on brand communication. Many myths have been debunked, and new principles for success for brand growth have been identified – yet they are often unknown in German companies. In the masterclass, Olaf Hartmann and Steven Baumgaertner (supported by Karin Jagersberger & Boris Schwerdt) will bring you up to speed. Special guests: Ulrich Klenke, CMO Deutsche Telekom, and Sören Zinner, Head of Global Sponsoring & Merchandise. They will demonstrate best practices and proven models that will help you achieve lasting success with multisensory, haptic brand assets.